Lorenzo Marini is an Italian artist who divides his life and work between Milan, Los Angeles and New York. After workingfor twenty years in privacy, defending his works from the clamor of advertising, a sector with which he is extremely familiar and in which he has built a successful business over thirty years, in 2014 he decided to open up and presented his work to the public with personal exhibitions, held mostly in prestigious public spaces. This dualism of his is the very reason why he initially used color, provocation and impact in advertising, while he favors white, silence, and the elegance of confidentiality in his art. He developed his poetics under the great master Emilio Vedova, after obtaining his degree in architecture from the University of Venice. The concept of space and the search for the ideal visual became the paradigm of his painting. Marini’s work begins with the desire to desemanticize the consumerist object and its advertising message, stripping a concept down to a mere grid where the act of commoditization is cancelled out by the beauty of the elements. In this process of semantic delocalization, Marini works in layers and by subdividing the canvas into portions, subtracting the original message from each one and allowing its reticular structure to emerge. Even the color disappears, leaving only the unquestioned protagonist—white, or silence on canvas. The result has an enormous impact: almost monochromatic grids with prominent material components, in a subtle balance between the abstract and the rationalist. Marini’s first public appearances as an artist took place in Miami, then in New York. Immediately afterwards, in autumn 2014, the Province of Milan held a grand anthology exhibition at which Marini presented two decades of his work. After personal exhibitions at the Spazio Oberdan in Milan and at museums of Padua and Florence, and appearances at Art Basel Miami, in October 2016 Marini launched his very own movement, “Type Art”, at the Museo della Permanente in Milan. This new current, in which Marini rediscovers color, can be defined as a celebration of the exploration of the alphabet and in particular of fonts of graphic characters. At the Venice Biennale, where he is exhibiting at the Armenian pavilion, Marini presented a further evolution of Type Art—the transition to the third dimension, with 7 installations given over to seven letters of the alphabet.